20 Years of Channel Sales - Enough War Stories to Keep You Out of Trouble

I built US sales channels for companies around the globe. I've seen it all. I screwed up plenty. Now, I’m here to save you some headaches and give you the real playbook—minus the corporate bullshit.

Generating Millions with Top-Tier Partners

Real Channel Sales for People Who’ve Had Enough of the Corporate BS

Spent years building sales channels for companies that thought they knew what they were doing. Spoiler alert: most didn’t

20+

50M+

Millions in revenue

Years of experience

Recent Articles

Brutally honest insights, mistakes, and hard-won lessons from the channel sales battlefield. Get ready for the real talk on what it takes to succeed in the US market without stepping on a landmine.

Think getting into the US market is just about paperwork and phone calls? Think again. From cultural nuances to deals that look good but turn out to be trash, I’ve got 20 years of experience on what to avoid and how to actually make it work. Spoiler: it’s not what you read in the textbooks.

Everyone’s got an opinion about channel sales, but very few know what they’re talking about. I’ve been in the game long enough to see the good, the bad, and the ugly. In this article, I’m pulling back the curtain on the real strategies, mistakes, and lessons nobody else is willing to share.

If I had a dollar for every rookie mistake I’ve seen, I’d be retired by now. Here are the top five mistakes I see people make time and time again when breaking into channel sales—and what you should be doing instead to set yourself up for success from day one.

Top 5 Rookie Mistakes in Channel Sales (And How to Dodge Them Like a Pro)
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Talk to the Guy Who’s Been There, Done That

Got questions about channel sales, or just need to vent about a deal gone sideways? I’m here to help—no fluff, no bullshit, just real advice from someone who’s walked the walk. Drop me a line, and let’s make sure you don’t step into the same mess I did.