Hands-on channel support for technology vendors
Entering the U.S. market, recruiting MSPs and VARs, or trying to get signed partners selling? Gus Safadi connects channel strategy with the day-to-day work of recruitment, activation and co-selling.
Recruit the right partners. Help them act.
Gus supports software, SaaS, hardware and security vendors. Start with the right partner fit, a clear reason to sell and a next-step owner.
Partner recruitment
U.S. market entry
Make the message useful to U.S. partners. Clarify customer use cases, partner economics and the route to market before expanding recruitment.
Co-selling & pipeline
Coordinate discovery, partner and vendor participation, opportunity follow-up and clear next actions. Keep owners, blockers and customer conversations visible.
Joint marketing & MDF
Connect partner messaging, LinkedIn content and practical campaigns with a named owner, launch date and follow-up plan. Help available marketing funds support real customer conversations.
Fractional channel leadership
Bring senior channel ownership into a focused engagement. Agree priorities, responsibilities and an operating cadence around the work your team actually needs.
Partner activation
Make the commercial reason to sell clear. Connect onboarding, account mapping, sales enablement and the first joint customer conversations.
Define the partner profile, prioritize MSPs and VARs, qualify fit and move the right conversations toward a shared plan.
Start with a focused assessment
Review your partner program, identify the gaps and agree practical priorities.
Discuss scope, timing and current pricing with Gus. Implementation support can follow where it fits.
Try the Distributor Reality Check
A practical guide to spot ownership gaps, score what is working and choose the next three fixes.
Channel Leap
the real playbook—minus the corporate bullshit.
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